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This site thewhollysee.com has the following in the homepage, "A new vision for a self-describing world." Our analyzers noticed that the website also stated " Its easy if you try." The Website also stated " Imagine looking at the world through a camera that reveals more than meets the eye not just whos in the picture, but whats their name, what are their likes and dislikes. Imagine a camera that not only pictures the world but comprehends it, that understands the identity, meaning and purpose of the subjects and objects it observes. And imagine what kind of things. We hope that through MUSCA." The website's header had machine vision as the most important keyword. It was followed by computer vision, spectral imaging, and pattern recognition which isn't as ranked as highly as machine vision. The next words the site used was object identification. security was also included but will not be seen by search crawlers.